DATA - CREATIVE - COMPOSITION: what we do for IGS clients
We analyze and interpret the client’s existing data or create new data sets for them. THE LOGIC!
We conceive of a highly compelling, emotive, and unique story for the client. THE STORY!
We film/record/photograph/write and produce content. THE CONTENT!
The Problem, Solution & Process
To actually achieve a growth target, clients must tell a data-driven, emotionally compelling, accessible story.
The problem: the client is completely focused on running her business and although the founder is a creative genius, she is telling a stale story which is not driving growth. There's only so many times you can sing the virtues of an ingredient, a manufacturing process or a founder's story. In addition, the client cannot budget for a huge marketing & content spend.
The solution: partner with our Integrated Growth Services to conceive of, create, and effectively disseminate, your brand story. And, do so without paying the usual (absurdly high!) prices.
The process: we start by understanding the brand and analyzing its data. We create additional data if needed. From scratch we create a unique, emotional and visceral story. We film, photo, write it. We produce and post-produce it. We advise on effective distribution streams. We monitor and communicate with additional data.
The result: we just made you a story that makes people laugh or cry and think of your brand in a whole new light, telling your story and driving sales.